A brand is a team, in the imitative rivalry ‘team sports’ status games that define all human life. Societies…

A brand is a team, in the imitative rivalry ‘team sports’ status games that define all human life. Societies don’t run on information. People choose brands for status and identity. There are no markets, just rival teams. All ‘market comparison’ tools fail for this reason. https://t.co/G9TmAkco3u