The genius of the Tupperware party was to understand that what people think and do is driven by social…

The genius of the Tupperware party was to understand that what people think and do is driven by social conformity. If you target the social networks rather than thinking of humans as information processors, you can have success. Now, applying to everything else… 1/2 https://t.co/TsP28VDYb4

… whether it’s pandemics, politics, climate change etc. Day after day I scroll here seeing people regurgitating facts, as if that will somehow change the world. Societies don’t run on information, they run on socially mediated status. /end