“Y’all Masking”? That ‘y’all’. Covid minimisers won by portraying Covid as everywhere, all of the time. The…

“Y’all Masking”? That ‘y’all’. Covid minimisers won by portraying Covid as everywhere, all of the time. The hashtag shares the framing. Covid isn’t everywhere. It’s bred in highly localised hubs (mostly schools), and transmitted through networks. 1/3 https://t.co/2Gf2bVI4Sk

What the team sports of social media has done, again (and again and again) is turned a highly treatable problem, with minimal disruption needed to most peoples’ lives, and turned it into a universalist narrative. A battle between rival teams. 2/3

Just as progressive politics loses every time it references ‘the economy’, those who want Covid gone lose every time they adopt the framing of ‘Covid is everywhere’. ‘Y’all’. We need to shift the framing. Not emote inside the minimiser framing. /end