Things are expensive in cycling because it was captured by imitative rivalry. Look at any public activity or…

Things are expensive in cycling because it was captured by imitative rivalry. Look at any public activity or debate, and watch it become a pissing contest over status, as imitative rivalry sets in. 1/2 https://t.co/L2HQ1CIpU6

Or take air purifiers and masks, for Covid. How we gravitate increasingly to only the most elite products, often overkill for a given context. Team sports culture is our default, and we don’t register we’re doing it. 2/2