Guinness world records were a pre-social media form of imitative rivalry. The glue that binds all groups, of…

Guinness world records were a pre-social media form of imitative rivalry. The glue that binds all groups, of all sizes, the battle for social status. And as in this case, the actual activity of the group can be completely pointless. What matters is beating the other teams. https://t.co/OdDDWpGQS8