If you’re persuaded to buy one brand of TV over another, you’re unlikely to become a fundamentally different…

If you’re persuaded to buy one brand of TV over another, you’re unlikely to become a fundamentally different person to your neighbour. This project discovered that the ‘polarisation’ of politics is a thin veneer of marketing overlaid upon people who are fundamentally similar. https://t.co/tHSd8vUbUO