15 March

Listen to this very short clip of the chief vehicle engineer and chief designer at Tesla explaining how they design cars. The genius of what they’ve done, and why I ignore the pile-on moral outrage on Tesla right now. The outraged have been driving Saudi-powered vehicles for decades, and haven’t lost a wink of sleep. What’s the genius? Previously cars lived in segments. Performance cars, electric cars, petrol cars, diesel cars, family cars, sports cars, super efficient cars, grand tourers, affordable cars, luxury cars etc. Tesla’s genius was to say hey, why don’t we make cars that are all of those things, at the same time? At a price ordinary people can afford? And they did it, a wonder of modern engineering. Their cars are used by families, are the safest cars in the world, while also having some of the best performance, are also super efficient and luxury. All in the one vehicle. You’ll see self-appointed guardians of all the old segments criticise them from within their segment, which proves Tesla nailed it. It exploded the segments.