2 July

The interesting thing about this article is that it looks for the origins of 'cool' in personal psychology (it is a psychology journal). The much more interesting question is why 'cool' has any currency at all once you're no longer a teenager. And you know my answer: because adult life is now extended teen life. Cool is a vacuous concept for adult life, deriving from adolescent life where those kids who can create the greatest imitation of adult life are seen as cooler. The fact adults can now be seen as cool as well just means we're now still adolescents in adulthood, superficially imitating adult life.