10 September

Once upon a time if you had ideas, you wrote a book or article, and published it if you could, and hoped people would read it. Most books are never read. What social media has done is bypass the book, and taken ideas back to their root - conversations. Books that got read started conversations; now you can bypass the book and go straight to the conversation. Even the most technical, esoteric knowledge is a conversation, between specialists. Now to survive, those same specialists need to have conversations with the public, to get them interested in their work and support them. That’s how it should be I think. It’s hard to start conversations. Very hard. People are scared of them, and retreat very quickly.