29 May

Volvo make lovely cars. Their new EX60 EV though shows again the elephant in the room. It copies Tesla in just about every detail, including with mega-casting construction. But doesn’t have the self-driving, just for starters. And doesn’t even create its own software, it just imports Android. It also costs tens of thousands more than a Tesla. But people will buy it for the brand, because brands are status. This clip also is an insight into how we live inside social media now. How did Volvo promote this new car? They flew 300 social media influencers, business class, from around the world to come and drive it.