13 July

More ‘we’. For cooperation to spread, it turns out you don’t want everybody just connected to everybody else. Companies make this mistake a lot, they think connecting everybody to everybody else, and good communication between everybody, will create a unified group. But what you really need is people able to form small groups of very close friends and colleagues, creating their own networks. Cooperation then spreads. FB works a bit like this, people use their friends as their main experience, but these friends in turn have their own networks, who gradually become connected. Our societies are similar, we have friendship groups, in towns or suburbs, inside larger cities, then regions, then States, then nations etc. Nested wholes, at every scale. Most interesting I think is that there is no ‘local’ or ‘global’, each scale talks about the same things.