16 November

1500% more people visit Paris every year than live there. 30 million vs 2 million. Like with climbing Everest, the main purpose is to say and show that you went there. If you go there to 'experience' it, what you'll experience is a tsunami of other tourists trying to experience Paris. This is what mass travel does. Turns peoples' homes into theme parks. As with love, our travel is driven by an idea of something, not the thing itself. And increasingly that idea is imitative rivalry, driven hugely by social media.