25 June

Mass imitation on wide display at the World Cup. Once you start to see imitation, you'll see it everywhere, in all things. Fans will all swear they're there for the football. But their real passion is to be part of a crowd, in their crowd-team, imitating one another, in rivalry with other crowd-teams. Similarly millions more at home that never watch a soccer match in their life will be tuning in, to be part of the national-crowd-team, merched-up to the max in the gear.