17 October

Tony Seba is probably the pre-eminent thinker on disruption and innovation. He has a rule he calls the “10x” rule. If an innovation is 10 times cheaper and better functionally, change is inevitable, it’s just a question of time. Shown here for the shift from keelboats to steamboats in the US, to transport goods. Renewable energy and EVs are already either at that 10x point, or close to it. At that point peoples’ precious opinions will be like farts. Amazing that something has to be 10 times better and cheaper for humans to shift from their lazy, stupid, conformity-driven status quo. Spare me the gnashing of teeth over AI ‘because only humans think’. Fuck off.