30 May

Most weight loss companies are either already bankrupt, or well on the way. The GLP-1 drugs are destroying the calories-cause-weight-gain-and-dieting-fixes-it myth. Lite n’ Easy seemed an exception, but behind the scenes the company is struggling. Why it’s advertising like crazy. It’s now shifting away from weight loss towards the convenience of pre-packaged meals pitch. Like the old ‘TV dinner’ in the freezer.