25 April

Rory talking about how humans change, in this case using cars as an example, it’s about shifting a status quo. When first challenged a status quo will launch a whole range of increasingly bonkers ‘defensive opinions’, to justify what it already has. Love his example of the transition from manual (rubbish) to automatic transmissions. Then once people shift, they rarely go back, because the status quo has shifted. People want to do what everybody else is doing, that’s what a status quo is - it’s about status, and fitting in. People will dress it up as technical argument, but it’s nothing to do with any of that. It’s them trying to protect their current status.