11 April

It’s ute and 4WD drivers who are least likely to shift to electric. That’s partly because there aren’t many electric utes and 4WDs yet, but the number of people who actually use utes and 4WDs for carrying things and off-roading is a tiny proportion of the people who buy them. It’s a social status thing, people buy them because everybody else is buying them. They want to fit in, to be ‘cool’. To have status.