29 July

The phone is the tool that transforms life into social media. And it’s not a one-way or even two-way process. It’s a circular self-referential loop, where we use the world to feed our social media feeds, which in turn remake the world according to what’s trending on those feeds. And what controls this bubblefication of life? Algorithms on these platforms. They now don’t just control the world, they shape it. All for the benefit of revenue for platform owners and shareholders. Transforming your most intimate personal, family and friendship moments into dollars, while looping back to change that most intimate life in turn, to conform with what’s trending in the revenue algorithms. Peoples’ bodies are even surgically altered, as part of this looping.