12 January

Australia is deeply infected with the ‘car bloat’ virus. “For the people who love big cars, owning one can be integral to their identity, reflecting very specific ideas about American individualism...it’s very easy to see how having a big SUV or truck is a marker of a whole host of other ideological associations. A majority of truck owners go off-roading at most once per year; they didn’t buy their pickup for practical reasons. Image is intrinsic to its appeal.”