16 September

China is saving the world. Meanwhile here in the West we just produce new identities every day. We join teams and battle other teams for status, which in turn gives us identity. Everyone has a list of ‘causes’ in the West, while producing nothing. We brand our inaction, with designer clothes and coffees and cars and trips, all focused on our precious status-identities. Still wallowing in the disastrous bog of 60s counterculture. Proud of our ‘diversity’ of ways of doing nothing, turning every pressing problem into a new variety of identity. Podcasting our endless fascination with ourselves, doing nothing. But we look good doing it, branded.