23 March

Reading the real life (joyful) experiences of people who bought a Shark reinforces even more strongly how changing a car culture is like deprogramming somebody who's been in a cult. Unbelievably strong forces of peer pressure, the visceral fear people have of going against the crowd. None of it ever has to do with actual engineering, or driving. It's 100% people still behaving like they're at school, and trying to be in the 'in' group.