18 January

The real genius of Tesla is its software. It uses software to integrate technology into a person’s life in all sorts of new ways. The functionality and design of the software is unmatched in the industry, nobody else comes close, not just for its cars, but also its home batteries and Starlink broadband. They pioneered the use of software upgrades to change the actual physical performance of a vehicle. This removes the need for most servicing, while adding vast new functionality over the air. The genius here is taking our data-driven world and connecting it to a car, so the two interact. The car then integrates with your home battery too, as well as with any online service. Your vehicle becomes a mobile hub inside a vast network.