12 October

You won’t convince most No voters to change their minds, because they’re not using their minds. As with EVs, climate change, renewables, Covid and everything else, they’re cheering on their ‘team’. It’s team sports, it’s about their team winning. They will turn any issue into more fodder for the team sports. Whatever the leaders of their team - politicians, prominent media and social media identities - tell them to think, they will think. X is bad, Y is good. Once that call is made, they will ‘research’ every lunatic theory that makes X look bad, and Y look good. Mostly on social media. Electric mowers and tools, and trains, are examples I’ve used before. The same people who will tell you electric cars are ridiculous, will happily go out and buy an electric mower or ride in an electric train. Why? Because the team leaders have never told them to hate electric mowers or trains. If they did, they’d be ‘researching’ everything ‘wrong’ with them, on social media, right now.