23 October

To give an indication of how remarkable the Model Y is as a car, it’s the biggest selling car in the world even though Tesla does next to zero marketing for it, or any of its vehicles. It’s word of mouth, people buy them and rave about them to their friends. It’s not ‘Tesla fanboys’ either, you don’t become the biggest selling car in the world with only fans buying. And this story. People know the new Model Y is coming early next year. Even knowing that, the Model Y trounced all opposition in Europe in September. Not just other EVs, *all* other vehicles. A market with some of the strongest legacy car brands in the world.